Online casinos are serious about player acquisition and the big online casinos run commercials to attract new players to their sites. These, combined with the welcome bonus offers that are available, are an important part of the way that casinos work to increase their market share in the busy industry.
Attracting New Players
In a market that is projected to reach up to US$66.59 billion by the year 2020, online casinos pull out all the stops when it comes to player acquisition. These casino essentially offer the same products, so they spend plenty of money on marketing, whether that is welcome bonuses for new players or commercials to get the players to visit their sites in the first place. Some online casinos, such as Hello Casino, attract their customer primarily through their welcome bonus offer. The Hello Casino bonus is a 3-part bonus up to $1,100 with up to 150 free spins, making it particularly attractive for new players. However, some online casinos do not rely solely on their welcome bonuses to attract new players and run commercials as well. Here we will look at some top online casinos and commercials that have run in 2017.
Top Commercials in 2017
- The 32Red Orchard Commercial – This funny ad takes you to a farm and around the casino orchard. A tree-based slot machine and more are sure to get you giggling and then visiting the casino. Once there, you will find an attractive £32 welcome bonus for every £10 you deposit.
- BGO – Can’t Beat Me Commercial – BGO has only been around since 2015 and it has been working hard at player acquisition in order to claim its market share in the already competitive market. Their Beat the Boss ad campaign has been both funny and successful in attracting potential players to their site. The casino then offers £10 free to new players, plus a £100 bonus with a deposit of only £20.
- Virgin Games – The Virgin Games ad goes for comedy following the life of a vampire who doubles as a supermarket cashier and is looking for some thrills in life, which of course, he finds playing at Virgin Games. This same vampire can be seen on their website when players visit and they are sure to be attracted by the 200% welcome bonus that is available.
- Foxy Casino – Heather Graham stars in this ad. Just before she goes on stage, she takes a few spins on the roulette wheel, telling viewers that sometimes you just need to be a little ‘Foxy’ and play at the casino. If that isn’t enough on its own to get you playing, the 200% welcome bonus that is available to new players will be sure to get you started.
Online casinos have many strategies for attracting new players. Some go for welcome bonuses alone, while others combine these welcome bonus offers with commercials to get potential players visiting their site. Some impressive ads have been run in 2017 so far and players can enjoy plenty of worthwhile welcome bonus offers.